BAF

The Challenge

BAF had a strong product and a brand that didn't travel — visuals, messaging and ads weren't tuned for the markets they wanted next.

Pieced-together vendors meant inconsistent execution across channels.

Our Solution

We built one expansion stack: refreshed branding, conversion-focused video, performance PPC and a social presence with a single voice.

Each channel reinforces the others instead of fighting them.

What We Built

• Brand strategy and visual identity tuned for new markets.
• High-conversion video productions for paid and organic.
• PPC campaigns built around the conversion creative.
• Engaging social presence aligned with the brand.

How We Delivered

Discovery

We sat with the team using the current tools and watched where work actually broke down.

Design

Wireframes and clickable prototypes the client could test before a single line of production code.

Build

Iterative releases with weekly reviews so the product stayed honest to real workflows.

Launch & Support

Migration, training and an ongoing improvement loop after go-live.

Results & Value Delivered

Coherent brand at every touch

Same brand on the ad, the page and the feed.

Better paid performance

Conversion-focused video lifted ad efficiency.

Faster market entry

One team replaced four vendors and a week of meetings.

Capabilities Used