BAF

The Challenge

BAF had a strong product and a brand that didn't travel — visuals, messaging and ads weren't tuned for the markets they wanted next.

Pieced-together vendors meant inconsistent execution across channels.

Our Solution

We built one expansion stack: refreshed branding, conversion-focused video, performance PPC and a social presence with a single voice.

Each channel reinforces the others instead of fighting them.

What We Built

• Brand strategy and visual identity tuned for new markets.
• High-conversion video productions for paid and organic.
• PPC campaigns built around the conversion creative.
• Engaging social presence aligned with the brand.

The Approach — What We Weighed

BAF already had a product that sold; what it lacked was a brand that travelled into new markets. The decision was how to staff an expansion push without the execution splintering again.

Options on the table

• Keep the pieced-together vendors — familiar, but the inconsistency across channels was the original problem.
• Retain a large agency on a broad retainer — full service, yet expensive and slow to move on creative.
• Run one integrated expansion stack under a single team — tighter coordination and one accountable voice.

What we proposed

We proposed the single integrated stack — branding, conversion video, PPC and social handled by one team. For a brand entering unfamiliar markets, coherence is the whole game: the ad, the landing page and the feed have to say the same thing in the same voice, and separate vendors kept pulling them apart.

One team meant the paid campaigns were built around the same conversion creative rather than briefed cold, cutting the handoffs that slowed market entry and letting the channels reinforce each other instead of competing for budget.

Results & Value Delivered

Coherent brand at every touch

Same brand on the ad, the page and the feed.

Better paid performance

Conversion-focused video lifted ad efficiency.

Faster market entry

One team replaced four vendors and a week of meetings.

Capabilities Used