Salonity Concierge

The Challenge

Salons live and die by chair utilization, but the front desk is also the busiest seat in the building. Every missed call is either an unbooked appointment or a client who quietly walks to a competitor.

Owners didn't want another calendar. They wanted someone — or something — to actually answer the phone, book the right service with the right stylist, and remind clients before they no-show.

Our Solution

We built Salonity Concierge around a virtual receptionist that handles inbound calls and inquiries 24/7, books into the real schedule, and follows up automatically.

An owner dashboard turns booking data into the two questions owners actually ask: 'are my chairs full?' and 'where am I leaking revenue?'

What We Built

• AI virtual receptionist that handles bookings, reschedules and FAQs over voice and chat.
• Smart scheduling that respects stylist skills, service durations and break rules to maximize chair utilization.
• Automated reminders and follow-ups (SMS + email) to cut no-shows.
• Real-time analytics dashboard: utilization, revenue per chair, no-show rate, lead source.
• Client profiles with service history and preference notes so the next visit feels personal.

How We Delivered

Discovery

We sat with the team using the current tools and watched where work actually broke down.

Design

Wireframes and clickable prototypes the client could test before a single line of production code.

Build

Iterative releases with weekly reviews so the product stayed honest to real workflows.

Launch & Support

Migration, training and an ongoing improvement loop after go-live.

Results & Value Delivered

After-hours bookings

Calls and inquiries that used to go to voicemail now turn into confirmed appointments overnight.

Fewer no-shows

Automated reminders give clients a one-tap way to confirm, cancel or move — instead of just not showing up.

Owner clarity

One dashboard answers 'is the week profitable?' without exporting anything to a spreadsheet.

Capabilities Used